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Found 1 from your keywords: author="Lakshman Krishnamurthi...
cover
Principles of pricing:an analytical approach/ Rakesh V.Vohra Et.All
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Rakesh V. VohraLakshman Krishnamurthi

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of micro…

Edition
Cet.1
ISBN/ISSN
-
Collation
x+250hlm.;ill.;24cm.
Series Title
-
Call Number
S 658.8 P