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Found 1 from your keywords: author="Piercy Nigel F"
cover
Strategic marketing/ David W Cravens Dan Nigel F Piercy
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Cravens David WPiercy Nigel F

By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy. "The cases in the book help you learn how real companies build …

Edition
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ISBN/ISSN
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Collation
xv+784hlm.;25cm.
Series Title
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Call Number
S 658.81 S