APA Style

Vohra, R, V., Krishnamurthi, L. (2013). Principles of pricing:an analytical approach/ Rakesh V.Vohra Et.All (Cet.1). America: Cambridge University Press.

MLA Style

Vohra, Rakesh, V.., Krishnamurthi, Lakshman. "Principles of pricing:an analytical approach/ Rakesh V.Vohra Et.All". Cet.1 America: Cambridge University Press, 2013. Text.