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The rise of the platform marketer:performance marketing with google facebooka…
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Dempster CraigLee John

The Rise of the Platform Marketer helps you leverage the always-on consumer to deliver more personalized engagements across media channels and devices. By managing these interactions at scale throughout the customer lifecycle with clear strategy for developing the new capabilities tools metrics and processes essential in the age of platform marketin…

Edition
Cet.1
ISBN/ISSN
-
Collation
xii+228hlm.;ill.;23cm.
Series Title
-
Call Number
S 659.14 T