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Found 1 from your keywords: author=Deborah J. Macinnis
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Brand admiration:building a business people love/ C.Whan Park Et.All
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C. Whan ParkDeborah J. Macinnis

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corp…

Edition
Cet.1
ISBN/ISSN
-
Collation
xvi+270hlm.;ill.;24cm.
Series Title
-
Call Number
S 658.8 B