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Found 1 from your keywords: author=Kramer, Alison
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Unselling:the new costumer experience/ Scott Stratten;Alison Kramer
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Stratten, ScottKramer, Alison

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have…

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vi+234hlm.;ill.;21cm.
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S 658.8 U
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