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Found 1 from your keywords: author=Smart, Ronald
cover
The agile markete: turning customer experience into your competitive advantag…
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Smart, Ronald

The marketer's guide to modernizing platforms and practicesrnMarketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies to capture the customer's digital body language?and thereby deliver the right experiences, at the right times, via the rig…

Edition
Cet.1
ISBN/ISSN
-
Collation
xii.;219hlm.;23cm.
Series Title
-
Call Number
S 658.401 T