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Principles of pricing:an analytical approach/ Rakesh V.Vohra Et.All

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior, and firm image. This book provides an introduction to the basic principles for thinking clearly about pricing. Unlike other marketing books on pricing, the authors use a more analytic approach and relate ideas to the basic principles of microeconomics. Rakesh Vohra and Lakshman Krishnamurthi also cover three areas in greater depth and provide more insight than may be gleaned from existing books: 1) the use of auctions, 2) price discrimination, and 3) pricing in a competitive environment.

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Detail Information
Series Title
-
Call Number
S 658.8 P
Publisher
America : Cambridge University Press.,
Collation
x+250hlm.;ill.;24cm.
Language
English
ISBN/ISSN
-
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
Cet.1
Subject(s)
PRICING
Specific Detail Info
-
Statement of Responsibility
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No other version available

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