By reading this book you can learn concepts and processes to help your future employer gain a competitive ..."> By reading this book you can learn concepts and processes to help your future employer gain a competitive ..."/>
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Strategic marketing/ David W Cravens Dan Nigel F Piercy

By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy. "The cases in the book help you learn how real companies build and implement effective strategies to solve problems. Alsoa wide variety of business environments are featured including domestic and international goods and services and organizations of different sizes. This variety will give you the decision making experience necessary to be successful in the business world today""

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Detail Information
Series Title
-
Call Number
S 658.81 S
Publisher
New York : Mc Graw Hill Companies.,
Collation
xv+784hlm.;25cm.
Language
English
ISBN/ISSN
-
Classification
658.81
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
MANAJEMEN PEMASARAN
Specific Detail Info
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Statement of Responsibility
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