Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corp…
Widely hailed for its contemporary, cutting-edge perspective, this comprehensive, reader-friendly text covers the latest decision support theories and practices used by managers and organizations. Current examples and cases are drawn from actual organizations and firms. Decision Making, Systems, Modeling, and Support. Data Warehousing, Access, Analy…